ColourPop became the most popular beauty brand online

According to SimilarWeb, who compiled a report of the most trafficked beauty websites, there’s one beauty brand to rule them all: ColourPop.

ColourPop was born, raised and made in the City of Angels. Founded in 2014 by Seed Beauty, the budget beauty brand pride themselves on being wallet-friendly and bunny approved.

Check out the top 10 most-searched brands below:

Colourpop.com, 2.09 million site visits

Jeffreestarcosmetics.com, 2.06 million

Avon.com, 1.82 million

Youniqueproducts.com, 1.23 million.

Glossier.com, 1.16 million

Lorealparisusa.com, 1.11 million

Bhcosmetics.com, 1.05 million

Tartecosmetics.com, 1.01 million

Maccosmetics.com, 1 million

Elfcosmetics.com, 991,000.

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