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HomeNewsHailey Bieber became the new face of Levi's 501

Hailey Bieber became the new face of Levi’s 501

Levi’s announced Hailey (Baldwin) Bieber as the face of its famous 501 denim, the brand’s original blue jean.

photo credit: Levi’s

Hailey joins Levi’s family before the brand’s unique denim style turning 146 years old on May 20 and just in time for festival season. This is reflected in the model’s customised pairs of 501 Original Skinny Jeans, 501 Short and 501 Authorized Vintage. The 502 Shorts are designed with paint spots and neon accents, while Hailey’s 502 Skinny Jeans feature a cut on the back pocket and “H-A-I-L-E-Y” coloured applications going down the leg.

photo credit: Levi’s

 

photo credit: Levi’s

 

photo credit: Levi’s

Model’s street style usually leans toward oversized tops inspired by the 90s, so for Jennifer Sey, chief marketing officer of Levi Strauss and Co., Hailey’s addition to Levi’s list was the great move.

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