Puma and Balmain will release a joint unisex collection

Balmain, French brand and Puma sports company will launch a joint capsule collection.

The collection, created by Balmain designer Olivier Rousteing and model and actress Cara Delevingne, is inspired by boxing. Its sales will start at Puma stores and Balmain boutiques on November 21.

The collection includes red and blue boxing shorts, colour bomber jackets, sweatshirts, leggings and torn striped t-shirts. That is a practical sportswear that demonstrates Balmain design accents.

The advertising video of the Puma x Balmain collection was shot in a boxing ring, where not models appear in clothes, but ordinary people – dancers, artists, activists, refugees. “10 characters are participating in the campaign, and they all have something to say to the world” – Rusten said. “We wanted to show a kind of struggle – because we need to fight for freedom and be what we want to be.”

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