Balmain, French brand and Puma sports company will launch a joint capsule collection.
The collection includes red and blue boxing shorts, colour bomber jackets, sweatshirts, leggings and torn striped t-shirts. That is a practical sportswear that demonstrates Balmain design accents.
The advertising video of the Puma x Balmain collection was shot in a boxing ring, where not models appear in clothes, but ordinary people – dancers, artists, activists, refugees. “10 characters are participating in the campaign, and they all have something to say to the world” – Rusten said. “We wanted to show a kind of struggle – because we need to fight for freedom and be what we want to be.”