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Tiffany & Co presented a romantic video featuring the song by Lady Gaga

Tiffany & Co the jewellery company has unveiled a new advertising mini-film for their newest campaign Believe In Love, dedicating it to true feelings.

photo credit: Tiffany&Co

A black and white video demonstrates the closeness of two people, emphasizing the Tiffany True wedding ring as a symbol of their connection. The video was written by Cass Bird, a New York-based artist, director and photographer.

Lady Gaga, which continues to work closely with the iconic brand, has also become part of the advertising campaign. Her lyrical ballad Is That Alright from the movie Star was born was featured.

Tiffany & Co noted that three real loving couples took part in this romantic video.

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