Recent research by scientists suggests that people tend to rate photos based on their predominant colour. Roles play neither location or posture, nor even facial expression. This can be explained by the fact that the colour first hits the eye. And the brain processes information and concludes even before we have time to realize it.
Jules Standish, colourist and author of the book “How not to wear black” claims that for every situation there is a perfect colour. And even for social networks.
“The photos with warm shades lead to a larger number of likes. This is due to the fact that red, yellow, orange colours have a positive effect on the endocrine system and cause the hormone of the joy of dopamine”, explains Jules.